Statistical Analysis for Packed Milk Buying Behaviour

  • Yogesh Kumar Sharma Department of Mechanical Engineering, Graphic Era Deemed to be University, Dehradun, India
  • Sachin Kumar Mangla Plymouth Business School (PBS) University of Plymouth, United Kingdom
  • Pravin P. Patil Department of Mechanical Engineering, Graphic Era Deemed to be University, Dehradun, India
Keywords: Data Analysis, SPSS, Dairy Industry, Decision Making, Chi-square Test, Packed Milk, Toned, Double Toned

Abstract

Packed milk of different brands and configuration are available in the market. Normally buyer faces the problem during the selection of suitable brand according to his/her requirement. In the present study, IBM 14.5 Statistics Package for the Social Sciences (SPSS) software is used to analyse the buyer behaviour towards the purchasing packed milk based on twelve parameters. Dataset is created using IBM 14.5 SPSS software and the data were collected through questionnaire from employees around Uttarakhand. Present study uses the correlation method to ascertain the influence of parameters on buyers packed milk purchasing behaviour.

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Published
2019-03-15
Section
Articles