Statistical Analysis for Packed Milk Buying Behaviour
Packed milk of different brands and configuration are available in the market. Normally buyer faces the problem during the selection of suitable brand according to his/her requirement. In the present study, IBM 14.5 Statistics Package for the Social Sciences (SPSS) software is used to analyse the buyer behaviour towards the purchasing packed milk based on twelve parameters. Dataset is created using IBM 14.5 SPSS software and the data were collected through questionnaire from employees around Uttarakhand. Present study uses the correlation method to ascertain the influence of parameters on buyers packed milk purchasing behaviour.
Bousbia, A., Boudalia, S., Chelia, S., Oudaifia,K., Amari, H., Benidir, M.,& Hamzaoui, S. (2017). Analysis of factors affecting consumer behavior of dairy products in Algeria: A case study from the region of Guelma. Internastional Journal of Agriculture Research, 12(2), 93-101.
Deliya, M. M. M., & Parmar, M. B. J. (2012). Role of packaging on consumer buying behavior-Patan district. Global Journal of Management and Business Research, 12(10), 49-68.
Deo, M., & Hosee, N. (2017). Product packaging innovation and consumer buying behavior in Rwanda. International Journal of Social Science and Humanity, 7(6), 344.
Dhanya. K,&Venkatesa Palanichamy,N. (2018). An overview of consumer buying behavior towards Aroma Milk products in Coimbatore district, Tamil Nadu. International Journal of Advances in Agricultural Science and Technology, 5(7),109-123.
Edwards, C., Walk, A., Baumgartner, N., Chojnacki, M., Covello, A., Evensen, J., & Khan, N. (2017). Relationship between whole grain consumption and selective attention: a behavioral and neuroelectric approach. Journal of the Academy of Nutrition and Dietetics, 117(9), A93.
Ghebremariam, M. K., Michel, A. L., Nielen, M., Vernooij, J. C. M., & Rutten, V. P. M. G. (2018). Farm‐level risk factors associated with bovine tuberculosis in the dairy sector in Eritrea. Transboundary and Emerging Diseases, 65(1), 105-113.
Gupta, P., & Shringare, K. (2018). Analyzing the mobile phone buying behavior using SPSS. AADYA-Journal ofManagement and Technology, 8(1), 30-37.
Hawthorne, D. L., Neilson, L. J., Macaskill, L. A., Luk, J. M., Horner, E. J., Parks, C. A., & Dworatzek, P. D. (2018). Parental reports of lunch-packing behaviours lack accuracy: reported barriers and facilitators to packing school lunches. Canadian Journal of Dietetic Practice and Research, 79(0), 1-7.
Kilic, O., Akbay, C., & Tiryaki, G. Y. (2009). Factors affecting packed and unpacked fluid milk consumption. Agricultural Economics, 55(11), 557-563.
Manan, A., Shahid, B., Sultan, A., & Ahmed, U. I. (2017). Consumer demand for beverages in Pakistan. Cercetari Agronomice in Moldova, 50(2), 109-120.
Psomas, E. L., & Kafetzopoulos, D. P. (2015). HACCP effectiveness between ISO 22000 certified andnon-certified dairy companies. Food Control, 53, 134-139.
Raheem, A. R., Vishnu, P., & Ahmed, A. M. (2014). Impact of product packagingon consumer’s buying behavior. European Journal of Scientific Research, 122(2), 125-134.
Rathod, P., Chander, M., & Sharma G, C. (2017). Adoption status of artificial insemination in Indian dairy sector: application of multinomial logit model. Journal of Applied Animal Research, 45(1), 442-446.
Rivas, J., Perea, J., Angón, E., Barba, C., Morantes, M., Dios-Palomares, R., & García, A. (2015). Diversity in the dry land mixed system and viability of dairy sheep farming. Italian Journal of Animal Science, 14(2), 3513.
Sharma Y.K., Mangla S.K., Patil P.P. (2019). Analyzing challenges to transportation for successful sustainable food supply chain management implementation inIndian dairy industry. In Information and Communication Technology for Competitive Strategies. Lecture Notes inNetworks and Systems, vol 40.(pp. 409-418)
Springer, SingaporeSharma, Y. K., Mangla, S. K., & Patil, P. P. (2019). Risks in sustainable food supply chain management. In Advanced Fuzzy Logic Approaches in Engineering Science(pp. 117-131). IGI Global.
Sharma, Y. K., Mangla, S. K., Patil, P. P., & Uniyal, S. (2018). Sustainable food supply chain management implementation usingDEMATEL approach. In Advances in Health and Environment Safety(pp. 115-125). Springer, Singapore.
Sharma, Y. K., Mangla, S. K., Patil, P. P., & Uniyal, S. (2018). Analyzing sustainable food supply chain management challenges in India. In Soft Computing Techniques and Applications in Mechanical Engineering(pp. 162-180). IGI Global.
Sharma, Y. K., Yadav, A. K., Mangla, S. K., & Patil, P. P. (2018). Ranking the success factors to improve safety and security in sustainable food supply chain management using fuzzyAHP. Materials Today: Proceedings, 5(5), 12187-12196.
Uniyal, S., Mangla, S. K., Patil, P. P., & Sharma, Y. K. (2018). Implementation of sustainable consumption and production using DEMATEL. In Advances in Health and Environment Safety(pp. 133-144). Springer, Singapore.