Statistical Analysis for Packed Milk Buying Behaviour
Keywords:
Data Analysis, SPSS, Dairy Industry, Decision Making, Chi-square Test, Packed Milk, Toned, Double TonedAbstract
Packed milk of different brands and configuration are available in the market. Normally buyer faces the problem
during the selection of suitable brand according to his/her requirement. In the present study, IBM 14.5 Statistics
Package for the Social Sciences (SPSS) software is used to analyse the buyer behaviour towards the purchasing
packed milk based on twelve parameters. Dataset is created using IBM 14.5 SPSS software and the data were
collected through questionnaire from employees around Uttarakhand. Present study uses the correlation method
to ascertain the influence of parameters on buyers packed milk purchasing behaviour.
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