The Impact of Artificial Intelligence on Organizational Efficiency and Innovation

Authors

  • Sushma Malik Maharaja Surajmal Institute, New Delhi, India
  • Anamika Rana Maharaja Surajmal Institute, New Delhi, India

DOI:

https://doi.org/10.13052/jgeu0975-1416.1319

Keywords:

Artificial intelligence (AI), organizational efficiency, innovation, machine learning (ML), natural language processing (NLP), robotic process automation (RPA), automation, process optimization

Abstract

Artificial Intelligence (AI) is increasingly reshaping the landscape of modern organizations, driving significant improvements in operational efficiency and fostering innovation across various sectors. This paper explores the transformative role of AI technologies, such as machine learning, natural language processing, and robotic process automation, in enhancing productivity and streamlining workflows. By automating routine tasks, AI reduces human error and frees up valuable resources, allowing employees to focus on higher-level strategic initiatives. Furthermore, the integration of AI facilitates data-driven decision-making, enabling organizations to glean actionable insights from vast datasets. This capability not only enhances operational efficiency but also promotes a culture of innovation by empowering teams to experiment with new ideas and approaches. The paper highlights case studies across different industries, illustrating how AI applications have led to significant advancements in product development, customer service, and process optimization.

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Author Biographies

Sushma Malik, Maharaja Surajmal Institute, New Delhi, India

Sushma Malik is working as Assistant Professor at Maharaja Surajmal Institute, Affiliated to GGSIPU, New Delhi. She has been sharing her experience and expertise in the field of academics for the past 14 years. She has a strong inclination towards both teaching and research work. Her areas of interest include Data mining, E-commerce and software engineering. She has numerous research papers published in national as well as international journals. In addition, she has also presented research papers in conferences and has attended multiple seminars. She has authored books on E-Commerce and Digital Marketing for BBA/BCOM and BCA students of GGSIPU. She also played the role of Reviewer in a number of Journals.

Anamika Rana, Maharaja Surajmal Institute, New Delhi, India

Anamika Rana currently serves as an Associate Professor at the Maharaja Surajmal Institute, affiliated with GGSIPU, New Delhi. With over 14 years of experience in academia, she has demonstrated a strong commitment to both teaching and research. Her academic contributions extend beyond the classroom, with numerous research papers published in esteemed national and international journals. Additionally, she actively participates in academic conferences, presenting her research findings and engaging in scholarly discourse.

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Published

2025-03-10

How to Cite

Malik, S., & Rana, A. (2025). The Impact of Artificial Intelligence on Organizational Efficiency and Innovation. Journal of Graphic Era University, 13(01), 183–204. https://doi.org/10.13052/jgeu0975-1416.1319

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Articles